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¿Cómo posicionar un eCommerce? #video
I was interviewed (in Spanish) among other CMO of spanish ecommerces at ecoMMondays, the leading spanish event for top ecommerce professionals. In part of this video, I try to explain the keys to...
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Top 5 Myths of Starting a Business
Most entrepreneurs talk about how great is to start your own business, and that’s why so many people decides to start a business and then they find it is not what they thought starting a business...
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Glasses vs Watch: A Battle for the Future Internet
Google is working on it’s awesome Google Glasses, and Apple is supposed to be working on iWatch, a next generation watch that I suppose will be another kind of device that can be connected to the...
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The Full Stack Marketer
A week ago, Jorge González Marcos invited me to talk to his students at EUDE about what startups expect from marketers. I prepared a few slides about the concept of Full Stack Marketer, a concept I...
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6 Reasons Why Feedly is the Best Alternative to Google Reader
I have been testing several alternatives to Google Reader in order to make a fast transition, after Google announced they will close Google Reader by July. There are tons of posts listing alternatives...
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Workshop: Gamification para Startups (23 de Abril en Granada)
La gente de Spiral Startups me ha invitado a impartir un Workshop de Gamificación para Startups que se celebrará el próximo 23 de Abril en Armilla (Granada). Os dejo la información por si alguno está...
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Why FourSquare’s Decision of Pashing Out Gamification is a Great Mistake
Several days ago I read an article on Gamification.co about FourSquare’s decision of phasing out gamification. In this article, Ivan Kuo said that he thought this decision was a mature design decision...
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Gamisfaction raises €180.000
Gamisfaction is a startup founded by Luis Ignacio Diaz and José Vicente Sogorb, and that was born inside BrainSINS, when Luis Ignacio was working for us. I know Luis Ignacio since 2006, when I was his...
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Without Meaningful User Experiences there is no Gamification Success
A couple of days ago I met with a couple of students interested on learning how to apply gamification techniques to a project they were developing. We talk about a lot of gamification stuff, and at...
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Del Off al On, un viaje sin vuelta atrás
Cualquier buen vendedor lo tiene claro: lo importante es vender, da igual cuándo, dónde o incluso cómo. Hay que saberse adaptar a cada perfil de comprador, adaptarse a las distintas épocas del año o...
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Sight, a Short Futuristic Film that Shows A Gamified Future
“Sight” is a short futuristic film by Eran May-raz and Daniel Lazo, that shows a future where technology has changed everything, and almost everything in our lives would be gamified. The post Sight, a...
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¡Que le den a España!
No se a quién se le ocurrió decir eso de “primero prueba tu modelo de negocio en tu país de origen y si tienes éxito internacionalízate”, pero evidentemente no tenía a España en la cabeza. Si estás...
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B2B Content Marketing in 2013 [Infographic]
[Source: MarketingProfs] The post B2B Content Marketing in 2013 [Infographic] appeared first on JoSeK.
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3 razones por las que es mejor usar Gamificación que Ludificación
Lo reconozco, no puedo con el término “ludificación”, en gran medida porque no entiendo la necesidad de mucha gente de castellanizar cualquier término. En el caso de los “smartphones”, nadie usa ya...
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“Gamificación en la Empresa”, libro imprescindible de Gamificación en Castellano
Juan J. F. Valera acaba de publicar el que seguramente sea el primer libro de gamificación escrito en castellano, y además uno de los pocos libros de gamificación aplicada a la empresa que se han...
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The Ultimate Guide to Startup Marketing
Onboardly.com has published an interesting slide-deck with a guide to startup marketing. Interesting content for startup marketers. The Ultimate Guide to Startup Marketing from Onboardly The post The...
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100 Growth Hacks in 100 Days: 1 to 10
Robin Yjord, co-founder of UserApp, has published an slide deck adapting Timoty E. Johansson’s 100 Growth Hacks in 100 Days to their needs. In these slides, we can check 10 growth hacks that UserApp...
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Gamification Superpower: Designing Habit-forming Products
Recently I read “Hooked: How to Build Habit-forming Products“, by Nir Eyal. A must-read book for any product marketer, that gives insights about how users engage with technological products, and the...
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Hellaven – From Bed to the Rave
Tracklist: Ten Walls – Walking With Elephants (Original Mix) Marc Holstege – Sonorous (Original Mix) Pional – Tempest (Original Mix) Tube & Berger – Imprint Of Pleasure (Original Mix) Moby – Why...
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Hellaven – Hunters
Tracklist: Maceo Plex, DNCN – Solar Wind feat. DNCN (Original Mix) Danito & Athina – Pontos (D-Formation & Rick Pier O’Neil Remix) Township Rebellion – Liquid Green (Original Mix) Stephan...
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